4th March 2019

Pixel.bet – New eSports Betting Site & Casino Launched by LeoVegas


leovegas and pixel.bet logos in purple background
Pixel.bet is a new site dedicated to eSports betting that has just re-launched after gaining a five-year licence in Sweden.

While it only operates in Sweden right now, the LeoVegas-owned company aims to expand. They’re planning to enter the markets of other Scandinavian countries and the rest of Europe.

eSports is a very popular niche nowadays. Thus, we’re certain that players in the UK will also be able to enjoy Pixel.bet very soon. In fact, there are many reasons to be excited about it.

A New eSports Betting Site

eSports betting is a type of gambling on competitive video game tournaments that's growing rapidly. It’s very much like real sports with one exception: instead of football or tennis, video games are involved, usually with two competing teams.

Thus, at Pixel.bet, gamblers will find markets on competitions in various popular online video games. For example, some of the top trending game titles include:

  • League of Legends (abbreviated as LoL)
  • Counter Strike: Global Offensive (CS:GO)
  • DotA 2
  • StarCraft II
  • Fortnite
  • Hearthstone
  • Overwatch
  • Heroes of the Storm
  • SMITE

The tournaments are usually streamlined on Twitch. However, live broadcasts may be available on site through in-play betting. Like in the real sports industry, each game is played by professional players. Some of them have many thousands of fans worldwide.

people playing at an esports tournament event

The same applies to casino betting. You may bet in various markets and an array of outcomes. They depend on each game and the objectives the teams have to accomplish.

The bet sizes and options are also just as varied. So, you may think of this new type of gambling as simply another sport at a regular bookie. This even applies to casino bonuses.

Pixel.bet Features

Like all gambling websites, there’s an array of games, markets, categories and player offers at the new website. This includes secure payment options, no deposit bonuses, cash upon deposit and more.

Guides and Tricks of eSports Gambling

Most important, though, is the News section, featuring guides to eSports, tournament info, schedules and more.

The site also provides gambling-specific information. With the betting tips and tricks, team gameplay and role analysis, players can immediately become eSports experts on the spot.

Online Casino Entertainment Available Too

Aside from the site’s main selling point of exclusive eSports wagering, there’s some casino entertainment too. It’s been introduced into the site after LeoVegas relaunched it not long ago.

Thus, you’ll find slots and other popular casino titles too. This makes Pixel.bet a truly well-rounded website for all fans of online gambling.

Pixel.bet History

This website was launched for the very first time in 2018. Soon after that, however, LeoVegas purchased it after they decided to branch out into the eSports gambling industry.

The ownership change happened in September 2018. After that, LeoVegas was improving the site and working to get the new licence and relaunch the site.

pixel.bet casino and esports platform on mobile

The acquisition has also enabled the brand to grow even further and aim for much more impressive goals. With the knowledge and specialists of the highly successful Leo Vegas brand, Pixel.bet aims to become the top destination for eSports gamblers across Europe.

It was only recently that the Swedish Gambling Authority issued them a five-year licence. However, we think it’s only a matter of time until other markets welcome Pixel.b et in.

As Good as LeoVegas Casino?

LeoVegas is a great casino with an impressive number of unique games. Many of them are launched before the official industry release too, giving exclusive pre-release access to the newest games.

Few other online casino sites have achieved such a prominent presence. They have years of experience of running a huge site with thousands of players and big promotions.

We have reason to believe that Pixel.bet will offer similar quality. G. Hagman, LeoVegas Group CEO said:

“During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies.”

Thus, when the brand finally arrives in Great Britain, it should be as good as LeoVegas itself. After all, it’s both a sportsbook and casino too. The only difference is the focus on eSports, hence the brand’s name.

Tl;DR – The exact plans of expansion to Europe and the UK are still unknown. However, Casino Butler will be the first to let you know whenever the brand goes live here.